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Pathways bulk orders are pouring in from our members and I want to share some suggestions on how you can utilize these bulk orders more effectively in your offices and communities.
First and foremost: Be
proactive about handing an issue to every new patient who comes to your
office.
Second: Existing parents (and grandparents) in your practice will
appreciate having this magazine
as a resource as well.
Third: Encourage parents to pass copies along to parents who are considering progressive options for their children's health. They appreciate having a way of expressing what they are experiencing in chiropractic.
Fourth: Practice members who hold leadership positions in your communities can take copies to their facilities for other parents to pick up (dance instructors, lactation consultants, pre school directors, birth educators, etc)
Fifth: Drop of copies in your local health food stores, children's specialty toy
stores, neighborhood play groups, etc.
Personalize your Pathways copies
Utilize Avery clear labels and print out your office contact information in the provided space on the front cover.
Utilize larger labels and print a personal message on the white space on the back cover: health care class schedule, web site, specialty services, etc
Insert
a customized office flier into Pathways offering the reader an opportunity
for a complimentary consultation.
Make an impact.
25
copies may handle a select few in your practice, however it will take at least
100 issues per quarter to begin to make an impact in your community. Here
are some ways to effectively distribute your copies in your communities:
Ask
your current parents/ pregnant women to drop off copies to their practitioner
offices for their waiting rooms: (dentists, pediatricians, OBs, midwives,
doulas, homeopathic offices, yoga centers,
etc) or visit these offices with copies and use the opportunity to form
alliances.
Drop
off copies in children's activity centers where parents wait around while
the child is in their session (karate, gymnastic and dance classes)
Wherever you choose to get the message out, order enough copies to make an impact
Think about it...
For
$50 you receive 25 copies. For
$150 dollars you receive 100 copies. This is our cost for printing.
Tell
me, what magazine can you confidently hand to your patients
that
has
current information on the Chiropractic Family Wellness Lifestyle?
Now, picture this for just a minute: if all 2,000 members ordered 100 Pathways and distributed it throughout their communities, that would amount to 200,000 magazines in circulation in North America! That is the beginnings of a significant impact, and matches what some of the national magazines boast in subscriptions. Pretty reasonable investment to get the chiropractic message out there..
Pathways is for us--doctors of chiropractic-- offering parents the resources to make informed health care choices! Make use of this tool. Distribute them! Let's flood our communities with our valuable message.
Make it simple.
When members call and ask for bulk orders and we ask how long they want to receive the bulk orders of Pathways, a frequent response has been: "forever!" Now you can put your bulk orders for Pathways on automatic renewal.
In order to accommodate your needs and help you receive Pathways quicker each quarter, we have instituted a method to automate your bulk ordering process. Please visit here: https://secure.icpa4kids.com/pathways.html and sign up to automatically receive your bulk order for Pathways.
Encourage public participation for subscriptions
Pathways
subscriptions are now available to the public!
Give expectant parents in your practice a year's Pathways subscription. Sign
up
here: https://secure.icpa4kids.com/publicmembership.html
Print out this color flier and display in your office: http://www.icpa4kids.com/members/icpa%20public%20membership.pdf to promote Pathways and ICPA public subscriptions.
Send your patients here:https://secure.icpa4kids.com/publicmembership.html to subscribe to Pathways directly.
Order subscriptions to Pathways to local practitioners offices: pediatricians, dentists, ob/gyns.
Thanks
for your continued effort to reach more children. We appreciate your suggestions
and feedback and we are glad you are making the most of our efforts to meet
your needs.
Many Blessings,
Jeanne Ohm DC
ICPA, Executive Coordinator
www.icpa4kids.com
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