For 30 years in chiropractic, I always wondered why our organizations did not get involved in National Advertising campaigns to the public. After all, the drug companies have established great exposure with their advertising -- how will the people know there is a choice unless we tell them!!

A little over a year ago, the ICPA initiated a national advertising campaign on behalf of chiropractic. Unprecedented in our profession, the ICPA invested in such a campaign bringing the message of Family Chiropractic to the public.

Our results were rewarding -- numerous members contacted us in appreciation for the referrals they were receiving. Calls from the public increased significantly looking for chiropractors. Web site visits to our membership referral directory skyrocketed. The momentum is underway.

As our national advertising campaign continues to expand and generate more referrals to your office, we need your help!

We are ready to renegotiate our contracts with Mothering, E-pregnancy, Pregnancy, and Midwifery Today. We are also ready to begin advertising in Canada and Europe. Our advertising budget for 2006 is $150,000.

As an organization, we do not recieve the financial return from this advertising -- we do it to get the chiropractic message out and send referrals to your office. This investment is beyond what your annual membership dues cover, so to continue to reach out to the public on your behalf we need donations towards our Advertising Campaign immediately!

This is the type of scenario where you cannot sit back and depend on someone else to pick up the slack -- we need all of our members to step to the plate and contribute to the cause now!

Our ads are reaching over 500,000 potential chiropractic patients. We want to double this exposure. Would you?

How much is it worth to you to continue to reach this many parents with the chiropractic message?

$100 annually is $0.27 per day
$500 annually is $1.37 per day.
$1000 annually is $2.74 per day.

Not too much to ask for national exposure.

You make the decision--but make it today..

Visit our contribution link here: http://www.icpa4kids.com/members/advertising.htm