It is our pleasure to produce the profession's first public education magazine, Pathways to Family Wellness! We are thrilled that it has hit national newsstands and we are so pleased with our growing subscription rates.

Pathways is a first class magazine and it promotes the chiropractic family wellness lifestyle. Right here, right now, you have one of the best sources of patient education available to you. Are you taking full advantage of this opportunity?

Read on to uncover multiple ways how Pathways can work for you!

• Free and Discounted Subscriptions
• The Power of Bulk
• Win / Win
• Facebook

Free and Discounted Subscriptions!

Of course all ICPA members receive a free subscription to Pathways magazine!

It is the goal of the ICPA to offer as many tools and up-to-date resources for you to share with your practice members. Pathways is ideal for this and so you receive a complimentary copy of Pathways every quarter. Read it, share it, pass it on!

If you are not receiving Pathways it is one of several reasons:

1. Your membership has expired. Check this link for current status:
   www.icpa4kids.com/locator/renewal.php
2. Your address has changed and you did not tell us. Please update it here:
   https://secure.icpa4kids.com/changeofaddress.htm
3. You are not a member of the ICPA. Join us here:
   www.icpa4kids.com/join

ICPA members can give gift subscriptions at a significant discount!

You asked--we provided. Enough of our members have shown that they really want to get this magazine out to more people. They give subscriptions of the magazine as presents for pregnant mothers, birthdays, new patients, etc. To make this convenient and affordable for the doctor, we now offer discount gift subscriptions for ICPA members. If you are a current member, you can sign up your family, friends and patients here and receive a great discount off of our regular subscription price.

Order your gift subscriptions today:
https://secure.icpa4kids.com/DC_gift_pathways_subscription.htm

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The Power of Bulk

We all know the importance of reaching critical mass

Parents are seeking valuable and in depth information about family wellness. Pathways provides its readers with a unique compilation of resources and articles that are meeting this need.

Order bulk copies of Pathways and get your message out!

When you order and distribute bulk copies of Pathways, you are able to provide members of your practice and community with the unique resources supportive of your vitalistic care.

How to make bulk copies work for you

• Pathways magazine is a great handout to all new clients and patients (and existing ones) in your office. Practitioners are encouraging clients/patients to pass the copy along to people they know who are in the child raising years.
• In the community, Pathways is well received in local health food stores, yoga studios, kid activity centers, preschools, child and pregnancy boutiques, and in the offices of like-minded providers: doulas, lactation consultants, midwives, birthing centers, open-minded OB/Gyns and pediatricians. Put a label on the cover over the UPC symbol with your office info.
• Send out individual copies to these providers offices so they have them for the reception areas (a letter of introduction may be helpful). Dropping the initial copy in person initiates a great alliance and source of referrals.
• Provide complimentary copies when you are holding your community classes.Take-home gifts are always appreciated and it substantiates the perspective you are presenting.
• Visit your local health food, toy and maternity stores. Turn it into a profit for them and suggest they sell the issues and it's a double bonus for them to have it.

We offer bulk copy subscriptions and orders for individual issues. Be sure to order today so you receive our upcoming issue, #23 in September!

Click here to order your bulk copies:
https://secure.icpa4kids.com/pathways_bulk_order.html

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Win / Win

All proceeds from Pathways support our mission. The ICPA is a 501-c3 status, non-profit organization. Pathways sales support our mission of research and public education.

What other patient educational material that you buy goes back to financially support your vision of chiropractic?

We will continue to provide you with the best family wellness education available today. We depend on your support to continue our global service for chiropractic.

Thanks for uniting with us in our important mission!

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Join Pathways on Facebook

The ICPA and Pathways now have pages on Facebook and we are inviting all of you to become fans!

Stay in touch with doctors, and parents all over the world and discuss Pathways articles and topics with our many readers.

Many, many blessings,
Jeanne Ohm, DC
ICPA, Executive Coordinator

Doctor's Site: www.icpa4kids.com
Public Site: www.icpa4kids.org
Pathways Site: www.pathwaystofamilywellness.org

If you are receiving this newsletter, someone added your name to our list. Please forward this PedEx to colleagues who would be interested. Thanks!

Also be sure to sign up for our two other newsletters: Family Wellness First (for your patients) and ICPA Research Updates. You can do so here: www.icpa4kids.com/pedEx

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